SOA World Magazine Newsletter
Introducing “Generation S” – for Search
— My seven-year-old daughter thinks that there is a knowledge genie that her teacher ‘Googles’ for answers. While cute, the anecdote also exemplifies how much Google’s obsession with simplicity has helped build brand awareness, making their name literally synonymous with search. I can foresee generations X and Y being followed by generation S – one that will rely on search to accomplish almost any task.